The Coop

Brand Identity // Social Media Design // Extensions

The Coop is a children's clothing boutique in Fort Worth, Texas. I partnered with the co-founders to build their brand identity from the ground up, developing a full visual system including logos, color, typography, and brand extensions. These visuals were designed to feel warm, elevated, & rooted in the local community.

The brand was built to serve a wide age range, so we created a polished, yet approachable feel throughout the system.